The State of E-Commerce Integration 2020

The rise of e-commerce as a channel has been felt for years and the year 2020 will be no different. According to eMarketer, global e-commerce will grow 16.5% in 2020 to $3.914 trillion, while U.S. consumers will spend nearly $710 billion on e-commerce this year, an 18% increase over last year. Additionally, e-commerce is expected to reach 14.5% of total U.S. sales in 2020, an all-time high and the largest share increase in a single year. While double-digit growth was expected to continue, the largest share increase is no doubt attributed to the global pandemic. With consumers staying home as much as possible, their purchases shifted from in-store to online to the benefit of retailers that have embraced modern e-commerce technology.

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