14 Innovative Personalization Ideas for the Digital-first Customer

Prior to 2020, customer personalization was a nice thought. Many contact leaders struggled with providing the ideal experience with departmental silos, legacy systems, fragmented customer data, and disjointed customer journeys standing in the way of their ability to personalize. Overcoming these hurdles requires a fundamental shift in how businesses operate. It requires transforming the systems, processes, and technologies to center around the customer.

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