If you’re ready to understand where your customer has been and how to support them for where they’re going, mapping the digital experience is one of the most important tools in your customer experience toolkit.
In this guide, we’ll cover three of the best data points for journey mapping. (Some of them may not seem like the data you’re used to!):
- Customer Empathy
- Customer Feedback
- Metrics Operational Metrics
Using these three data sets can help deliver better customer experiences through better customer understanding!
To learn more please download this whitepaper.
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