Enterprisewide innovation is required to compete with the likes of Amazon, Apple, Alibaba, and other digital disruptors whose presence is seeping into virtually every industry. The urgency to respond to customer demands is getting board-level attention. Providing better customer experience is the number 1 top objective for adopting a digital business strategy, according to IDG’s 2019 Digital Business Study. The financial implications are imperative as market share slips quickly between companies during times of disruption.
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